How Magento Can Support Your Marketing Campaigns and Increase Business Sales?
With internet becoming the prime means of gathering information and shopping, things have changed a lot and with it the ecommerce platform market has also changed. Bringing traffic to the site is very important and one of the most considerable factors when planning for an e-store. Once your visitors land on your site, the marketing capabilities help to enhance the conversion of traffic, increase average order value and many more that helps to reach the business goals.
Magento is a great ecommerce platform for online retailers whether big or small and its various modules and extensions make it work seamlessly. It is a fabulous software that is lauded with features like security, flexibility and scalability. As a Magneto developer, I have customized many websites to suit the business requirements and generate better conversions and profits. As consumers demand compelling experiences with brands, e-store owners are looking for Magento web development company in India to create rich and differentiated customer experience while driving business growth.
Here I will discuss some exclusive features of Magento that aid your marketing efforts and help to sell better.
Magento development services have a low cost of ownership and so most of the merchants assume that its marketing capabilities may not be that good. But the truth is that the Enterprise Edition has numerous useful features that can offer solutions that are cost effective, innovative, scalable and mobile.
Set Price Rules for Shopping Carts and Catalogues
This feature allows you to promote the products or services easily and increase sales through the store. Discounts can also be specified and when the buyer adds items to the cart and reaches a certain value, the discounts are automatically applied through price rules. There are many companies that offer free shipping after a specific amount is attained. Coupon codes can also be applied and sent to customer through automated mails. Catalog price rules help to set different prices for items for different viewers like customers or wholesalers.
Automated Email Reminders
Such reminders are very effective to attract customers who have abandoned shopping carts or wish lists. This feature allows you to get in touch with the customers and lure them to purchase the items. The email reminders may contain a promotional code and is a good means to win back customers.
Customized Mobile Applications
Mobile app users are expected to go up to about 2.7 billion by the end of this year and so merchants are also trying to capture the potential customers by creating mobile apps. Magento’s mobile SDK lets business owners create customized iOS apps and this reduces the development efforts and time to market.
Magento ecommerce platform has recently integrated with Braintree to offer secure online payment. You can easily integrate this with your store to accept worldwide payment and offer a better customer experience and increase sales. count protects all the transactions from any kind of online fraud.
To conclude, I can only suggest that there are numerous features of Magento that act as tools for marketing and create a great impact on business goals and customer experiences.
What Makes Drupal 8 Your Preferred Choice?
The first question that comes in the minds of website developers and business owners is why use Drupal for their website development. If you are a business owner or a retailer then you must be aware of the fact that it is very important for your customers to find proper information about your services and product and have incredible secure shopping experience. Fortunately the latest Drupal 8 version offers a powerful mix of tools and features for easy maintenance of the site and to help your business run effectively. This leading open source CMS platform is sure to win your heart.
Let me take the opportunity to discuss why you will love to avail Drupal web services?
1. Better user experience: The platform has added extensive support for standard technologies that includes WAI-ARIA. With this it offers centralized control for rich internet apps. Besides this, many other improvements have been made in font sizes and color contrast.
2. Multilingual presence: Drupal Development Company in India can assist you to create different versions of your main website by translating anything with built in user interface. You can build pages easily with Views language filtering and block visibility.
3. Responsive designs: By using the built in themes, Drupal development firms can now create responsive designs for various mobile devices. The tables shrink accordingly and the new admin toolbar is mobile from the very beginning.
4. Configuration management: The latest version comes with a file based configuration management system that makes it easy to transport configuration changes like new content types, views or fields from development to production.
5. Flexible themes: Drupal 8 offers fast, secure and flexible template engine for PHP called Twig and this has made it easy for developers to write templates in easy to learn syntax that brings great simplifications and security.
6. Easy authoring: With the new editor, editing content was never so easy. The new interface features two columns that allow you to concentrate on what is important. The WYSISYG configuration is easy with web security and draft saving is also easier than before.
7. Industry standard approach: The latest release features more object oriented code and embraces the latest PHP standards. It also leverages external libraries like PHPUnit, Zend Feed Component, Composer and much more.
While concluding it can be said that Drupal development in India allows developers to create feature rich, dynamic, high quality and innovative websites that satisfies all the business requirements of the clients and at the same time entices the users.
Expand the Power of Your Website with Joomla
Every business irrespective of its size needs a content management system to allow non technical users to create and publish web content easily. A reliable CMS is the best choice as it is both cost effective and user friendly and makes content delivery easy for any individuals or organizations. Using a CMS for developing your site allows the users to add new pages to it with minimum efforts. The entire website can be managed via the administrative control panel where you can easily add images, new articles, polls and various other features through an intuitive interface.
With so many CMSs available to choose from, I believe that it is a hard task for the business owners to select the appropriate one. So in this write up I would take some time to discuss what Joomla is and how it can benefit your web property.
1. Open source: Joomla is the most popular open source CMS that is programmed in PHP and based on MySQL for its native data storage support. Joomla development services help to ensure that the marketing managers or publishers don’t make any changes accidentally. It allows the users to simply drop the content and the site automatically wraps the rest around it. It is used to manage website content and multiple users having various permission levels.
2. Versatile: Joomla development in India allows business owners to create solutions that are able to adapt to different hosting environments. Mostly it is a LAMP web application, but it can also run with MSSQL, LiteSpeed and Windows as a server.
3. Powerful menu creation tools: Another benefit of choosing this CMS for your website is its easy menu creation tool. Anyone with no technical or programming experience can create hierarchical menus consisting of items that point out to different locations both externally and internally.
4. Multilingual support: It is natively multilingual, which means that you can create a site in English and other versions of the same site in different languages like French or Spanish. There are some third party extensions that are used to support this feature.
5. Huge community: Joomla’s community is prosperous and vibrant. If you face any issue, there is a great community to support you and talk about the problem. This allows sorting out any problems without wasting much time and money.
6. SEO functionalities: Search engine friendly urls in Joomla bring great benefits when it comes to attaining higher SEO ranking. It allows website owners to explicitly set the meta keywords and meta descriptions of any page.
Thus to wrap up, I can say that hiring a Joomla development company to build your website will allow you to enjoy specialized functionalities and empower you to manage your own site effectively.
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