If you are planning to start an online store, then there are numerous things that you have to consider so that it runs without any hassles. One of the most vital parts to be considered is which framework to use for your ecommerce site. I work for a software development agency and we have worked on a lot of ecommerce websites for our clients. So here in this blog, I will share with you my experience of why you should choose Magento as your ecommerce development platform.

Usually there are two prime categories of ecommerce platforms: self-hosted and hosted. By hosted it is meant that the company will host your store and self-hosted means that they will offer you software, but you have to get your own web hosting done. The Magento Ecommerce platform is a leading platform for the online retail market as it offers tons of flexible as well as customizable features that allow the customer to adapt to the future changes in the ecommerce landscape. With the demand for customized and innovative features continuing to increase, Magento responds very well to solutions.

Promotional tools: Magento ecommerce development offers a wide range of promotional tools that assists in advertising the products and also boosts the conversion rates. Its flexible pricing rules enhance the advertisement power and also has numerous cross selling tools for product pages like search engine friendly URL tools, Landing page tools for PPC or Google sitemap tools.

Catalogue or product management: The ecommerce platform offers easy catalogue and product management, which the administrators can easily use to approve, add, edit and delete product reviews and tags effortlessly. It also offers product browsing features like multi-tier pricing upsell, product views, stock availability, product image zoom in capability, multiple images and etc.

Mobile commerce: Magento development company can help business organizations to create websites that can be easily accessed from various mobile devices, smartphones and tablets. These features help the owners to target more potential customers who use their handheld devices to purchase things and avail services. The platform offers user friendly display, cross sell and up sell capabilities, clean display of product pages and many more.

Multiple shipping and payment options: Magento website development also offers on page checkout that makes purchasing and availing services quick and easy. The SSL security ensures that the transactions are safe and the payments are made through various payment gateways, which include major gateways for easy payments. Magento also assists many shipping alternatives like shipments based on order, multiple addresses, weight and destination and etc.