What Makes Magento Ecommerce the Preferred Choice of Developers?
If you are really willing to initiate your web business, then it is time to put your plans into actions. When you think about the best ecommerce platform for your online business, the first name that comes to your mind is Magento ecommerce development. It is one of the most favored open source platform and organizations prefer to hire experts in this field as they can help to capture the audiences for online store merchants. Working with my Magento team for the past many years, I have personally felt that this framework assures faster growth of shopping websites and helps you to attain your business goals. Here in this blog, I will share why creating Magento ecommerce website is perfect for your business.
Magento offers a large array of features and it is by using them that they can easily develop and even manage a successful online store.
Rich features: Any business owner planning to sell their products online should have a well-designed store and great user friendly features that can attract the customer. Magento web development is highly robust, flexible, secured and extensible platform that offers unique online stores that can sustain in this competitive world. It is because of its rich features and functionalities that Magento powers some of the most reputed brands online.
Low cost solution: Another key advantage of using Magento is that it takes a very low cost to start a business. Since it is an open source platform you can use it for free, the only cost that you need to pay is for the hosting subscription, extension charges, customized template development and etc.
SEO friendly platform: Magento ecommerce is also one of the most SEO friendly platform that is gaining worldwide popularity. It can be easily customized and changed by using various extensions or plugins to meet various organizational needs. The platform is created with SEO efficiency in mind and this gives the products a higher chance to rank on the search engines.
Third party integration: Magento also offers a lot of themes and extensions that can help to make your website rich and functional. Any third party integration is also easy and the extensions include interfaces, themes and modules. Ecommerce merchants can choose from thousands of extension that are available to enhance their site without even compromising on the standards.
Thus to conclude, it can be said that Magento acts as the backbone of various ecommerce ventures and it helps the site to increase the traffic and offer user friendly experience to the customers.
Things to Know Before Developing Mobile apps for iOS and Android Platform
If you are a website owner and have plans to expand your business, then creating a mobile application can be of immense benefit. But at the same time this is one of the toughest decisions whether to choose iOS platform or Android or both. Considering the target market, monetization strategy, it can be a hard task that doesn’t include any personal preference. Typically it is always a good idea to build an app for one platform, get the feedback, test, improve and then plan for building on the other platform. Today’s mobile market is mainly dominated by two major platforms, the iOS and the Android and both have their own pros and cons. The purpose of this blog is to help you make an informed decision and make the launch of your application successful.
Latest advancements in various software technologies and the adoption of HTML5 have allowed developers to create rich, mobile friendly and responsive websites. Since both Android and iOS app development are dominant mobile operating systems, it is a good idea to create an app that can target both the platforms as it will help to capture a wider market base.
Large market share: Android and iOS are both competing for the major market share and when combined they account for about 95% of the worldwide mobile market platform. Though in many places, Android enjoys the lead, but if we dig deep then there are many areas where the two platforms have nearly equal market shares. Hiring iPhone development companies to create apps that can target both the platforms can be of great benefit.
Device compatibility: The open source nature of Android has made it the dominant operating system for mobile apps. It is used by various manufacturers and ensures a consistent app experience across all the devices. Again iOS platform is used by Apple devices and the high standards of the devices ensure that they deliver the best app experience. With minor variations, developers can ensure that the app performs properly throughout the whole family of iOS devices.
Functionality: Both iOS and Android app development is beneficial from the prominence of quality SDKs and APIs. They are matured and offer the latest features and functionalities to a large number of users. Since the platforms have a strong framework, applications also perform well in them leading to good user experience.
Distribution and marketing: Though there are differences between app distribution when it comes to Android or iOS, but both have their own benefits. iTunes is the option for iOS users to download the app and in this case Apple imposes some strict guidelines that the iOS app developers have to follow. Whereas Google Play and Kindle are the two main marketplaces for Android apps and they have less restrictions on the quality of the app.
Thus, to conclude it can be said that it is a good idea to target these two platforms for creating a mobile app, but it is important to prioritize the primary platform carefully and then plan to create a presence in both.
Why Sitefinity Is Better Than Other Open Source Technologies?
It is often a wise decision when a business enterprise assesses various technologies before choosing the best CMS to create their website. Organizations usually search for highly operation and functional solutions that can help to increase the productivity and sales of the company. The choice is more focused on the potential of the CMS to provide growth to the business and if the additional features are going to meet the desired business objectives. Since each company has their own goals and unique agenda while choosing a CMS, the whole thing depends on factors like requirements, budget, resources and etc. Enterprises that are looking for user-friendly, scalable and a highly secure platform, I suggest them Sitefinity development.
Sitefinity: Compared with Other Technologies
The free factor: Most people are usually tempted to select an open source CMS as it comes for free and is mostly within their budget. But one important factor that organizations often forget is that it is only free to download and there are various hidden costs associated with it. Those expenses have to be met during the project creation as there is no proper support associated with open source CMSs. Factors like the end user training cost, further updates should be addressed while choosing an open source. Hiring a Sitefinity certified company ensures exceptional productivity from the very beginning.
Rich features: Sitefinity is a framework that is based on the Microsoft.Net and is backed by Telerik, a reputed software development company. Its open frame architecture is strong enough to give tough competition to any open source CMS. It’s powerful built-in features and intuitive user interface makes it stand out of the rest and even users find it very comfortable and friendly due to its unlimited extensibility. Not only this, Sitefinity also offers a functional and feature rich free trial version and this helps the users to gain an insight into the CMS thoroughly. This helps them to decide whether they want to go ahead with it or not.
Third party solutions: Sitefinity development is a rich source for the developers who are looking for any third party solutions. There are great opportunities that Sitefinity developers and designers can explore and when it comes to UI, the platform offers a lot of easiness. People having basic knowledge of technology can also operate it and the highly intuitive interface makes the task easy for them. Sitefinity has a separate site configuration interface and back-end editing that ensures better control of the web content by the managers and the publishers.
Customization: Every business owner loves to take the advantage of changing codes and customization, but this can be a big disadvantage as once the code changes, the users also get trapped in it and the situation compels them to redevelop the entire application as it is not easy to forward all the code changes done by the community. In this case Sitefinity offers a huge support as it has an articulate strategy and insight for the product upgrades and allows backward compatibility. Upgrading to the new version of Sitefinity is smooth like a breeze and it can be done very quickly.
It is because of it immense technical benefits that business owners are hiring Sitefinity partner company and developing a feature rich website for their business.
The Top Business Benefits of Social Media Optimization Services
Social media is growing at an astronomical rate and we cannot deny the power of social media on marketing works. It acts as a great opportunity to attract customers and build a brand image. With millions of websites and apps on the net that help people to communicate through media, it is truly the age of social media optimization. Today, teenagers are the top users of it and whether it is Facebook, Twitter or etc. every time we post a comment or see a video, GIF, it is most likely the result of some social media marketing strategy. It is something that helps a web of interactions around the content. This is actually done by people who share the content of numerous social networks.
The Business Benefits of SMO
Internet has become the most powerful means to remain connected and derive any information. As our online lives continue to mingle with brand promotions and advertisements on social media, business owners and users are also expecting great benefits from this collaboration.
Promotions of products: Businesses are also planning various online marketing strategies and hiring Social Media Promotion services has helped to promote products and start effective brand campaigns. As companies often look for better placements for their services or products, the advent of social media has increasingly become a great source of advertising.
Huge market base: As people are more and more interested in searching information or services online, companies and brands are laying great efforts to expand their online presence through social media services to lure more customers and target huge audience base.
Keep people engaged: Business transactions are also becoming more social and companies can keep their visitors engaged by various content updates about their business. Customers can be kept engaged during and after purchase through social media platforms or through company websites. Various offers, free deals and discount vouchers can be posted on this platform to keep the customers well informed.
Go global at low cost: The power of SMO is great and offers unexpected results at times. A regional promotion might be very easily picked up by contest sharing sites and this may go viral globally. Business owners would totally be overwhelmed by the response and can meet the customer’s expectations easily.
Higher returns on investments: Businesses that use social media strategy as part of their planned growth approach have experienced 1.5 to 2 times more revenue growth than those who don’t use. SMO results to improve the trust and credibility of the brand and this leads to more visitors and higher conversion rates.
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