When it comes to choosing an ecommerce platform, Magento is considered to be one of the most popular platforms that are preferred by developers. To make your e-store more visible to the potential buyers, there are various techniques that can be implemented to enhance the store to attain a higher ranking in search engine results. These techniques are often referred as Search Engine Optimization techniques and this is what any webmaster should consider while creating a website. Though in this blog, I won’t go into much detail about SEO, but I will surely discuss some of the most important points that you should consider if you want your website to stand out from the crowd.

Magento is by default designed to be search engine friendly, but to improve the visibility of the page, you should implement some techniques. Let’s discuss this in details.

Allow search engines to index the Magento store:

If you are looking forward to drive more visitors to your site, then you should allow the search engines to index your site. Indexing helps to inform the search engine bots which content should be indexed to increase the visibility of the e-store. Fortunately Magento has made it easy for webmasters to tweak the robot.txt files directly from the admin area.

Optimize the product pages:

Magento store owners usually overlook the matter of optimizing their product pages and so they keep losing their potential customers. If you are interested to boost your SEO rankings on the search engine pages, then every product page has a meta tag setting and this includes the title, description and keywords that has to be properly optimized. Magento platform comes up with some of the advanced features that the software development companies can appropriately use.

Remove duplicate content:

Adding original and quality content on the website is the key for effective SEO. Remove any duplicate content on the site as Google treats it to be negative to have repetitive content. In order to attain a higher ranking on the SERP, add informative, fresh and relevant content on the site that is helpful to the visitors. Content that is informative will help visitors to remain engaged and this will help to drag traffic to the site.

Create XML sitemap:

Creating a proper XML Sitemap helps the search engine crawlers to index the site easily and quickly. An XML sitemap enables the site owners to inform the search engines about what the page is all about and this enhances the site’s online visibility and helps to attract more visitors. The latest version of Magento has many modifications and enhancements in the XML sitemap and you can easily set the priority and frequency of the Product, Category.

Images:

Images are usually overlooked in SEO. But an online store will obviously have attractive product images and these sections should be considered carefully. So, try to use meaningful file names for you images and also use a description to define the image. Use title and alt tags on the images wherever possible as this will give the spiders the information about the page.

Use extensions to improve the user experience:

The rankings of your website are not totally dependent on content, keywords and meta tags. It also depends on the user behavior. If you have proper Magento extensions installed, then it will make the store a good place to navigate and shop.
This will result in decreasing the bounce rates and if the visitors like your site, then your social shares and inbound links will also increase.