Businesses today rely highly on their mobile apps and such apps aren’t created simply to market products or services anymore. Even a few years back mobile app professionals developed apps simply to solve certain issues, but today they are more focused on offering a pleasing experience in navigation and setting the right path to conduct business online. To continue with this, a clean and user friendly design of the app is needed.

While designing a mobile app, it must comply with some basics, so that it is the most desired by the users. So here in this blog, I will discuss some important UX design traits that should be considered to ensure a successful mobile app endeavor.

Material design: This was introduced by Google some time back and its various apps and tools allow the developers to create their own apps using the design style. The prime concept behind this is simplicity and how the users can use it to make the most out of the app in the best possible manner. Nowadays various apps use this technology because it offers simple and fast loading effects. This trend is now the prime guideline for mobile app designing.

Conversational interfaces: Based on the buzz and awe created by mobile apps in the year 2016, it is presumed that this year is going to be all about conversational interfaces in mobile apps.  A recent study has stated that the average user only uses about 3 apps on a regular basis and one of them is a messaging app. The best means to take advantage of this is to develop sophisticated apps that will have conversational interfaces, both voice and chat.

Gesture based control: Mobile apps are used on smartphones that have touchscreen technology. UX designers should take full advantage of this and add more importance to touch gestures in their apps. This means that the latest apps would allow users to seamlessly navigate through touch and use the functions easily. Such trends will help the users to swipe to get to the point across without having to manually go through a bunch of menus.

Personalization is the key:  Bright colors and great interfaces offer a wonderful user experience. Entertaining designs often attract people to use and also customize the app so that it suits specific needs. Such apps also engage the users with notifications and also funny messages and this makes them the best tool without which the users cannot live.

Scalable: Mobile devices are constantly growing and offering the latest and advanced features. This year is expected to see something that is really big in the smartphone industry and that means that the designers have to work carefully around bigger setups and create designs that fit the necessities of larger displays that they might not have worked with.

Wearables: The wearable technology is capturing the market and there are various compatible apps available that have already captured the market. Such apps have started to challenge Android Wear and soon people will shift to wearing devices instead of carrying them.

App functional animation:  Coming to this, designers and developers should consider mobile app development where people can find a lot of other things in a single app, making it a one stop destination where users can get extra information.

Social media buttons: This year mobile app designers should also try from impressive ways to create social media buttons in the apps. According to a research on social media, mobile apps are incomplete if they are without a social media button. Whether it is a game or a business app, it should have social buttons and be available on any screens.

Thus, in a nutshell, I can say that UX/UI designers should look for interesting means to add to mobile apps so that they can easily capture the audience and meet their expectations.