If you are an ecommerce merchant trying to sell your product to customers, then you must be implementing latest tools and techniques to attract your customers and keep them engaged on your website. But today, the online marketplace has become very competitive and only the best of the best survive. Though many factors are responsible for your ecommerce not performing well, but one most important point that may become a specific cause of the lack of customers is the word TRUST.

Building the customer’s trust is a crucial step towards the success of your business. Whether you are a startup or an established business, going the extra mile to ensure that your prospects find your website reliable is important.

In case you are struggling hard to find out why your customers are unable to trust you, then here are a few reasons that might be a trust issue between them and your business.

The first impression that you leave is very poor:

The first impression is the last impression. This is a popular adage and it is very important for your ecommerce website also. Since your website is the face of your company, it should not be constructed in a complicated manner and there should not be too many distractions and pages that might push your visitors away.

If this is so with your website, then here is what you should do:

Improve the website design and add some functionalities. A pleasant user experience on your site is the key to attract your customers and leave a good impression on them. So, choose the colors, images, logical flow, fonts, background very carefully and make the navigation easy for the visitors.

The payment connection is not secured:

People will carry out financial transactions on your ecommerce website when they choose to purchase anything online. Now the question is, even if you offer high quality products and services, but not a secured payment option, then your visitors will not trust you for anything.

What should you do in such cases?

A little extra effort to offer a trusted online payment method is widely recognized by the customers. If you have an international audience base, then offer payment methods that are popular worldwide like American Express, Visa, MasterCard, PayPal, Google Wallet and etc.

Also Read: How to Prepare Your Magento Ecommerce Store for A Festive Shopping Success: A Guide

Your visitors are not discussing about your product:

Window shoppers are not very likely to purchase a product or service that they are not very much aware of.  If the reviews or testimonials are not found, then the customer may not be confident while taking any decision. Positive review online helps to gain the trust and also convince the customers to shop from your ecommerce store.

Here is what you can do:

You can encourage your customers to leave a product review on your website or you can also conduct any online survey related to customer satisfaction with your product or service. Sending regular reminders via emails will also help them to share their opinions about the product that they have purchased.

You are not active on social media channels:

Being inactive in social media often sends a wrong message about your business to your customers. They can consider your absence as you are no longer in the business or you are not concerned about your online reputation and don’t want to connect with your audience. Not keeping posted about your business will make you inactive and lose your customer’s trust.

This is what you can do:

Try to identify your social media channels that receive the most attention from your audience and then create accounts and post updates, comments and replies so that you can keep your followers engaged. You can hire professional managing services for your ecommerce website to achieve positive social media presence that drives sales.

Customer’s trust is a priority in your business and taking actions towards being more honest will help you to go a long way in creating a lasting bond with your audience.

With a changing digital landscape and the increased demands of personalized and accurate content, organizations are struggling hard to keep pace with the varying needs of the customers. Content Management Systems are gaining popularity as users are demanding more and more personalized experiences, and more interactive elements in their web experiences. Drupal CMS is a step forward in this area. With more than one million users all over the globe, Drupal is a top website solution that offers flexible and robust infrastructure, open source modules and innovative designs and also gives organizations countless free tools to help the users get the right features.

With the right features, we mean going mobile and creating a different kind of responsive design.

Going mobile is having a website that can easily be accessed from any mobile device irrespective of the technologies that it uses. Since people use smart phones nowadays for communication, it is important that responsive websites are created.

But don’t you think that desktop versions should come first even now?

No, not anymore. Business websites should now consider treating desktop as secondary. Since the demand for mobile and the need for responsive themes are continuing to rise, the number of users accessing the sites using their mobile devices is also growing. All these have forced the Drupal community to consider mobile first and have designs that can improve the efficiency of getting access to your site.

Drupal 8: What makes it mobile first?

The very essence of Drupal is its accessibility because it was created with a mobile first mentality for both the users and end users. So, when website owners migrate to Drupal 8, they solve the requirement for an extremely responsive website. For website owners, a Drupal 8 upgrade offers fresh mobile friendly development that can help you to target a wide audience base.

Targeting local and global users is easy with Drupal 8 migration

You are already aware of the fact that it is very important for you to go responsive and so that you can be at par with the growing number of relevant on the go and global web users. Research has stated that the number of smartphone users all over the world is expected to be about 6.1 billion by the year 2020. And this means that more than 90% of the world will be online and about 70% on mobile phones.

Creating a Drupal 8 mobile based global website design makes your business accessible to international users. They can belong to different geo locations and also different cultures. Drupal 8 helps modern organizations target specific audience base. However, due to rising internationalization and globalization, businesses should also consider localization for their e-commerce sites. The user experience and user interface in Drupal 8 has some in-built tools and modules that support the need of the modern users and take care of personalized, targeted and interactive experiences when they visit the site. The advanced system also makes it easy for the developers to create and maintain the site and this spares the team many hours of frustration.

Drupal 8 multilingual capabilities:

International site visitors are often comfortable in their own local language and Drupal 8 Configuration Translation allows the translation of essential elements like toolbars, menus, blocks and etc. It comes with features that includes content translation, language improvements and interface translation. The latest translation features of Drupal 8 help it to be global ready. The two multilingual feats like transliteration and translation are the two pillars of success.

Drupal 8 offers highly improved language detection capabilities that are browser based, and it can identify the preferred language and also present them to the users automatically. There are about 94 languages and users can assign any one as a website default language for content and configurations. In some cases, even characters need to be romanized and Drupal core addresses this. Now the built in user interface transliterate the key language assignments, allowing efficient romanization of many challenging scripts and types.

Thus to conclude, with mobile, business websites are also going global and migrating to Drupal 8 helps the organization to pursue something that is greater.

Business leaders are considering it worth to create an offshore software development team because of its multiple benefits that it can contribute to the project. Building a perfect Drupal development team for your business may seem to be a difficult task as the distance may bother the clients who might have some pre-conceptions about outsourcing.

Though offshore development has often proved to be extremely fruitful and efficient, but criticism is unavoidable and it is important to tackle few things efficiently for the best output and ensure project satisfaction.

The different time zones:

While building up your offshore Drupal development team, it is very important to consider the different time zones, so that you can use the time slots wisely. Preparing a work model that comes into play especially when there is a time zone difference will help you to conduct the work even when you are resting.

Choosing the mutually best time for your in-house team and your offshore team to work is the foundation of every remote initiative. Common time zones will actually help to coordinate in a better manner and sort everything within the fixed time slot.

Use agile methodologies:

Agile methodology is a key ingredient for all projects and if you have remote teams, then communication has always been given much emphasis.  According to global standards, the client team should consist of architects and the vendor team of the developers to ensure that there is stability and excellence across the Drupal project.

Important Drupal 8 Modules

Following the agile model will help to create small releases with each release developed on the previous functionality. In case of any changes associated with the project, changes can be easily done without affecting the entire project.

Embrace flexibility:

While building your offshore Drupal development team, you should consider the inconveniences that your team would face due to time differences. At times, the team might have to stay late for any meetings and communication is vital. In case the communication is less proactive, then try to shift the schedule to match the hours of working with your team, so that everyone can sync accordingly and can get back to the regular schedule.

Consider the workflow:

For remote Drupal development team, it may be tough to communicate every now and then with the offshore team members.  Some sort of communication can take the business in jeopardy. A defined workflow can help to enhance the work process and this can be made more effective by using any video conferencing tool, phone calls and web chats.

Restrict excessive meetings:

Maintaining regular communication with your offshore team is vital, but doing excessive meetings might drain out productivity and efficiency from both the teams. It is essential to pay close attention to all your resources and find out the things that they are getting engrossed in and the output that is coming from them. Focus on meetings that are very necessary to keep a track of your Drupal development project for example, daily sprint sessions and weekly meetings. You can also use various project management tools for your distributed teams.