Improve Every Aspect of Your Business with Web Support and Maintenance Services
Whenever we purchase a new appliance, we are keen to use it and most of the time don’t even read the operation manual. But when a problem occurs, the first thing that we do is to call the technical support team for assistance. This is same with a website or an application that business owners create for their customers. High performance from the site is expected by the users, and the moment it lacks anywhere, customers get frustrated and may leave the site instantly for your competitor. This is why web support and maintenance support is essential so that you can keep your customers happy and grow your business.
Whether the problem is an “user” error or any other technical issue, what is important is that it should be solved fast so that the users can continue to use the website without any problems.
Getting closer to your consumers is the new marketing mantra, but most of the companies are not aware of how to start and from where to start. The best means to begin is to satisfy the consumer’s demands and for that it is essential to hire a web support and maintenance service provider. Keeping your website updated with latest functionalities and features and connecting data to your business will help unlock insights that can drive success to various departments.
Let us consider the areas where web support and maintenance can have a great impact:
Sales:
A business can increase its sales if they have an exceptional technical support team working for them. Don’t you think your sales representatives can be more efficient if they were aware of whether the customers had any problems regarding the products or services? Couldn’t they offer a better cross selling opportunities if they knew more about the consumer’s preferences and needs?
Connecting services and sales can be a huge win. If you are able to share real time customer information, you can collaborate more efficiently and become more productive. Outsourcing the task to some reputed and experienced company can help as they are experts in it and can offer user-friendly assistance to its consumers.
Also Read: How to Keep Your Website Fresh with Support and Maintenance Services?
Strategies and operations:
Running an online business often requires constant strategic and operational decisions when you are willing to move forward with multiple constraints and finite resources. Data that is gathered by your support team during continuous website monitoring can help you to optimize the productivity ensuring that your customers are always considered first.
The valuable insights gathered regarding the competitive landscape can also help to fine-tune the short term initiatives and plan for long term strategy. It will help to identify what your customers actually want and what they want to avoid. Analyzing the information gathered by the support team will also help you to determine the areas of your business that need the most investment.
Marketing:
Connecting your marketing strategies and support is a no-brainer. But learning about the needs of your customers will help you to craft marketing messages that speak to your targets, interacts with them and promotes the best offers and discounts. With information that is gathered from the support team, the marketing team can outline fresh campaigns and can measure their effectiveness. Your web maintenance and support team can help to identify the risk areas so that you are able to take the best decision to retain your consumers.
With technology evolving, website solutions have also evolved and keeping your site updated, secure and faster and more visible to the search engines is important and this requires extra care to ensure that the site performs its functions efficiently and properly.
Top Magento 2 Extensions Can Help to Skyrocket Your Sales. Get to Know The Popular Ones
Business owners who are willing to enhance their Magento website sales always struggle hard to offer something extra to their users to remain ahead of the competitors. And extensions are all that makes your site feature rich that satisfies the ever-changing needs of the customers. So, if you have a Magento store, you must be aware of third party extensions. But finding the best extension for your store can be really overwhelming.
Having worked with Magento for many years, I have come across many extensions that can be added to your site to enhance the functionality and help your business stand out from the competitors. Right from tracking sales and managing inventory to ecommerce optimization, Magento 2 extensions or plugins can be a boon to boost your online sales. So, here I have listed down some top Magento 2 extensions that offer secured transactions and improved shopping experience to gain customer loyalty.
Improved layered navigation:
This module offers a fine selection of features that make web page navigation user friendly. It upgrades the product search system and help you to fine tune flexible filters and the display on their front-end. This makes browsing the store fast and convenient. The extension offers advanced SEO features, multi select option, AJAX based product filtering, multiple sliders and widgets, mobile optimization and etc.
Bingo ElasticSearch
If you are facing trouble looking for something throughout your Magento 2 website, then Bingo ElasticSearch is the best extension to use. The extension offers a comprehensive search field where it can easily identify both singular and plural words. Products, Catalogs, admin capabilities and attributes make Bingo ElasticSearch one of the best available extensions of today. Besides these, you should also lay stress on the word “Bingo” as the search results are displayed instantly once you integrate the extension.
Order attributes:
This extension upgrades the checkout page step-wise and helps you collect crucial order data and also maintain a smooth and convenient checkout process. The extension comes with different types of custom order attributes, flexible conditions for attribute display, API integration, easy management of attributes, mobile optimization and etc.
Also Read: Magento 2.2.5 Release: A Quick Look at The Updates
One Step checkout:
The process and function of the extension are very clear and can be easily customized to meet the demands of the online stores. Since every merchant has different needs, the checkout procedure should be seamless and easy and this is what the extension helps to attain. The modular extension enables a complete control of how the checkout process should be and it also requires minimum resources and skills to configure and integrate, thereby making it one of the most interesting Magento2 extensions.
Nosto Personalization:
This extension helps in analyzing hundreds of data points in real time. It is developed keeping in mind the functionality and easy to understand features. This extension helps you to launch innovative marketing campaigns after a thorough analysis of the products that are popular and most sought after and helps to improve and engage the conversion rates. The innovative feature and high ability to understand the varied dynamics of the online store makes it one of the best Magento extensions.
Blockchain Is the Future. Here Is a Guide to The Revolutionary Technology
Blockchain has become the hottest topic in the technology world and with the tech gaining immense popularity in the past few years, its development is expected to intensify over time. Contracts, records and transactions are some of the most important and defining structures in our legal, economic and political systems. They are used to protect assets and also set organizational boundaries and help to establish identities. It is crucial to regulate and maintain them so that no changes or unauthorized access is possible.
Blockchain promises to solve this and it is an open, distributed ledger recording transactions between two parties in a verifiable way. With it, many people can write entries and can control how the record of information is updated and amended. It brings trust to many areas of business and helps to eliminate fraud and counterfeiting.
Defining the digital trust:
In case of the blockchain technology, the private key cryptography offers a powerful ownership tool that helps to fulfil the authentication requirements. The possession of the private key is ownership. It spares the person from sharing more personal information than needed for an exchange, thereby leaving them exposed to the hackers.
Simply authentication is not enough, authorization is also needed and this needs a distributed network that helps to reduce the risk of centralized failure or corruption. Both help in interactions in the digital world without having to rely on any expensive trust.
Some business benefits of using blockchain:
Before the advent of blockchain, there were no secured means to validate the ownership of any digital asset or even verify the transaction. And perhaps ownership of a valuable asset like a one piece of digital artwork is more valuable. But to transfer shares on such ownership, the system requires a lot of paperwork, a lawyer or a centralized and trusted entity.
What if you can transfer this asset online while preventing people from copying and tampering the digital file? Blockchain helps to transfer digital ownership in a trustless and decentralized manner. The supporting technologies around blockchain will also evolve quickly and there will come an increased consumer awareness. Businesses from various sectors will now be able to add value by incorporating the blockchain technology into their services as well as products.
What makes it impossible to fake a block?
The reason that it is not possible to fake a block in blockchain is that the validity of the block depends on the electronic consensus of nodes. With thousands of nodes scattered all over, capturing the network is nearly impossible by the computer.
Is blockchain really a disruptive technology?
My personal opinion would be a big “No”. Though many of you will disagree, but I am convinced that blockchain technology will help many businesses to make supply chain, cross border payments and etc. It will have a great impact on both economic and social lives. It is not disruptive in the sense that it will in fact become a foundational technology with immense potential. At present, it is in its early stage and the technology needs to have a proper infrastructure, find wider acceptance and also agree on standards. Decentralized database that is combined with cryptography is surely the future.
IDS Logic Pvt Ltd 