Why Is It Important To Create a Magento Mobile App for Your Ecommerce Business
Switching from a conventional brick and mortar store to a Magento e store is a great decision. The best thing is that even a non-technical person can take care of the ecommerce site and manage things efficiently.
But just when you have understood it is important to have a good customer base to sell your products, you would also realize that having a Magento mobile application for your business is also crucial for long term success.
So, why is it important to create a mobile application for your e-store. Well, here in this blo,g I would discuss with you the top benefits of creating a Magento mobile application for your business.
With the exponential rise in m-commerce, it has become very important for store merchants to create mobile applications so that the audience can reach their services or products from anywhere and anytime.
According to a report by Statista, M-commerce will make up to 53.9% of all retail ecommerce sales in the U.S by the year 2021.
And this indicates that this is the right time to hire a Magento development company in India to develop an app that will help you to attain a competitive edge.
Enhanced User Engagement:
The best means to connect with your prospects is to interact with them in the easiest way and in the best possible manner.
When you create a mobile app with rich Magento features, you can easily enhance the customer engagement and also drive loyalty.
Some important features that can help your users are audio search, camera, GPS features and etc.
Multilingual Support:
Just like your Magento ecommerce website, your mobile application too can cater to your global audience by offering multilingual support.
In simple words, the images, banners and the content of your store can be converted into any language of your choice and this ensures easy target of specific customer based on location and generate higher revenues through increased sales.
The voice search function also supports multilingual feature and this helps the customers to easily search their desired products without any trouble.
Also Read: Top SEO Tools for Magento 2 And Their Impact On Your Store
Reduced Cart Abandonment:
Cart abandonment is one of the most important issue that Magento ecommerce store owners often face.
There are many customers who often add their favorite items to the cart and often abandon them before they place an order.
This happens because the website has a prolonged navigation process which can be exhausting for the customer who are usually busy with several tasks in hand.
Having a mobile Magento mobile application for the business makes the checkout process relatively simple.
Boost Sales Conversions:
Satisfactory UX, simple navigation and intuitive user interface are some of the important features that help for fruitful conversions.
Having a mobile app for your Magento ecommerce development increases the conversion rates by three times as compared to a mobile website.
The customers can also access or browse your store by using your mobile application and are likely to view your products 4.6 times more. This will ultimately increase the sales of your business.
Sitecore Path Analyzer: How The Powerful Tool Analyses Visitor’s Behavior and the Path They Take
Sitecore is one of the most popular content management systems for the enterprise level. Built on the ASP.Net platform, it allows the marketers and the editors of web content to enjoy complete control over various aspects of the site ranging from social integration, blog posts, personalization to ecommerce and much more.
With the advent of Sitecore 8, it became a big data platform and every interaction with the Sitecore platform is now collected in the xDB and you can gather more information about the customers.
The purpose of this huge data is to allow the customers to derive great contextual insights about the behavior of the customers and use this insight to keep the customers more engaged.
One of the most impressive features of Sitecore is the path analyzer. Here in this blog, we will discuss more about Sitecore development feature:
What Do You Understand By Sitecore Path Analyzer?
The path analyzer in Sitecore is an application that enables you to view the varied paths that the contacts take as they navigate through the various sections of your website. A website that has a better design always offers a more uniform user journey.
A well designed Sitecore platform helps to capture the goals and outcomes and also the predefined values, and results that indicate a successful visit.
Path analyzer gives a highly configurable viewpoint that allows the site owners to know where the users have entered the site from and how they have found the way through various web pages.
With this, you can gain insights into the paths to certain experiences that offers the highest user engagement level and the paths that can be optimized for better performance.
Considering the optimizations help to refine the marketing strategy and also present the content to your contacts that helps to convey the web content in a more meaningful manner.
Also Read: Revolutionize Sitecore Development by Using the Power of Docker
How To Analyze The Different Contact Experiences Of Sitecore Development?
Sitecore Path Analyzer allows you to map and view the experiences that the contacts of your website have.
You can see the pages that helps to trigger specific goals or page events and also configure the paths that identify the traffic that comes from particular channels or specific campaigns.
The path analyzer then helps you to check the paths that efficiently lead the contact to the desired business outcomes and also check the paths that are less effective.
You can now map different types of interactions that the contact has with your site and then compare the experience of first time visitors and returning visitors.
Once you have created the maps based on locations and devices, comparing the contact experiences can offer great insights into how your content works with different visitors.
You Can Use The Sitecore Map Overview To See:
Specific reports that provide information about the paths, number of contacts who have used the path, engagement value that they generated and also the average value per visit.
- The contact tab shows the contacts that have used a specific path and also the pattern cards that they match, the outcomes that they have triggered and the location from where they have come.
- The metrics tab offers a more in-depth insight about how the particular path performs.
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