If you are the owner of an ecommerce store, then chances are high that you have heard about Magento as it is one of the most preferred open source platforms that help the developers to create a robust e-store. We know about this popularity through the fact that over 250,000 merchants rely on the platform to run their business.

Why Online Retailers Prefer to Use Magento?

With the launch of Magento 2 version, the number of users has increased significantly as more and more India, Canadian and Australian ecommerce store owners have started using this system. Top global brands including Burger King, Zumiez, Coca cola count on the Magento platform and here are a few reasons why they prefer Magento development.

• It is the most flexible platforms that offer a unique online shopping experience
• It has the ability to handle millions of orders at a time with 99% uptime
• It offers hundreds of thousands of high quality customized extensions
• It comes with 24/7 support worldwide
• The platform offers mobile friendly configuration

Here are Some Tips of Getting Your Magento 2 Store a Higher Ranking inSearch Engines Like Google:

Have You Checked the Page Loading Speed? If it is Slow, Consider Steps to Increase the Speed.

Speed is one of the most powerful factors that can affect your SEO efforts. Magento 2 development helps to create pages with higher speed than its predecessor Magento 1.  The faster your site loads, the more you can attract the visitors. This helps you get a higher visibility and also enables you to provide a pleasant user experience.

Tip – For this, you can install a JavaScript extension that allows the HTML and CSS to be loaded before JS. You can also merge the CSS and JS files and then optimize the images to increase the website speed.

Make the Navigation of Your Website Simple and Easy. 

Your Magento ecommerce store should have an easy to use navigation so that the visitors can easily browse the site that they want. You should be careful in designing the filters as Googlebot can waste your bandwidth while crawling the site.

Tip: To make your store’s navigation, SEO friendly, you can go for integration of AJAX framework. But remember that Magento 2 platform doesn’t support this feature so you can try some third party extensions, which can make the navigation and product search easier for your visitors.

Also Read: How to Set Your Product Catalogue in Magento Store?

Make Your Magento E-store Mobile Friendly:

Now is the age of mCommerce and so your ecommerce website should be responsive and mobile friendly. Even Google prefers websites that are responsive and can run seamlessly across various devices. Besides being responsive, your store should also support Google AMP.

Tip: While designing your e-store, keep in mind to create a responsive website and it should also support Accelerated Mobile pages. Since the AMP is four times faster, such pages can help with successful SEO campaigns.

You can Set Up a Google Search Console and Analytics:

This is the first requirement of any Magento 2 store willing to secure a higher ranking on the search engines.  Google Search Console or Google Webmaster Tools help you to track and manage the website’s performance, whereas Google Analytics helps to track the web traffic on the site.

Tip: You should take care of the domain and the subdomain. You can set up the domain in the Google Search Console and Google will consider it for ranking. Using any third party extension can also help to enhance the search functionality.