With mobile device becoming an easiest means of communication, we are seeing marketers becoming more mobile. Many companies are also trying to make their most out of their SharePoint investments by offering their staffs an easy mobile access to important documents and the content that are stored in the database.

Since marketing executives have to travel to different places and need an instant access to their content while travelling, they want mobile apps that can help them get the information without having to wait to get back to the office and then gather the required information.

Whether you are creating a responsive SharePoint application or just using SharePoint native mobile browser functionality, everything depends on some factors. Here, let’s explore some of them in details:

Define Your Business Needs:

Similar to any SharePoint project, your mobile solution too needs to offer business value first. And for this, you should define what are the things that your mobile app users need to access to and what they should do with it. As marketers needs to quickly get the information that they need to solve queries of clients and collaborate easily, they should have access to the content from anywhere.

You should also define the audience and the use cases. For example, if your users are basically from the sales team, then it is better to walk through the daily routine that they need to perform while meeting their clients. Based on their needs, you can see which features are important and needs to be added to the SharePoint mobile application.

Whether to Build the App or Purchase it?

Another important thing that you need to consider while planning for a SharePoint mobile app is whether you should build the app or directly purchase it from the marketplace. If there is already something available in the market offering all the functionalities that you desire, then buying a third party solution may solve your purpose.

Also Read: Enterprise Collaboration Challenges and How SharePoint Can Solve Them

But if the ready-made application needs a lot of customisation to meet your requirement, then developing a mobile application would be the best option. Everything depends on the devices that it should support and if the third party application will provide it or not.

Security Issues:

Irrespective of the fact, whether you want to build an app or a mobile site, there are various security concerns that you should know about.  Before organizations implement their mobile SharePoint app development plan, users may try to attempt to share the documents even outside their confines of SharePoint and this may be a huge concern for companies.

Today, lots of organizations are struggling with the fact that their staffs are going outside SharePoint simply because there isn’t any good mobile solution. Such acts are causing security issues where important documents can easily be misused. To get this under control, many companies are investing in SharePoint, which means getting the most out of their existing investments while storing crucial company information in a secured place that is readily accessible.

Mobile security is one of the core concerns of many organizations. It can be really scary if you have an unmanaged mobile device, especially if you are opening the document via SharePoint. The data might get exposed if the right precaution is not taken.

Thus, to conclude, we can say that SharePoint development is a great collaboration tool and if you have plans to create an application for the marketers on the go, then creating a mobile app considering the above discussed points would be of great benefit.