The Need of Automation and Areas Where It Can Be Integrated in Your Magento Website
Magento has evolved a lot in the past few years and when it comes to great ecommerce options, it is really hard to beat Magento. The community edition of Magento is an open ecommerce solution and this gives the developers complete code visibility and small business owners can now afford it to create an engaging websites. The enhanced performance and scalability of the platform helps to boost conversions and in productivity improvements.
Nowadays, enterprises and merchants try to boost their sales by using various marketing techniques and by integrating marketing automation tools with their ecommerce store. But before automating certain business operations, it is important to understand the areas that need automation and can help to improve the prospects of your business.
Why should You Automate Your Magento Store?
An interface like Magento development offers great possibilities when it comes to how you run or manage your ecommerce store. However, the biggest way to really boost value is to automate when and where it makes the most sense. Whether you are running your website with a team of experts or limited professionals, smart automation tools help to manage important marketing strategies like social media, ad retargeting, trigger emails and etc. Automating also allows you to free up your valuable time, resource, which can be applied somewhere else. Besides this, it helps to:
- Manage shopping cart abandonment and save potential sales
- Analyze and track the campaigns and determine the next move
- Learn more about people who are interested in your products or services
- Build a stronger and closer relationship with the customers.
Areas Where Magento Automation can Help:
Email Marketing:
Magneto automation tools can be used to trigger emails when a prior customer puts something in the cart and removes it and leaves the page. An automated email sent to the customer can help you to get him back to your site. For this, you can provide a 5 to 10% discount coupon that expires in 30 minutes. This helps to improve the sales and sending customized emails bring back the revenue opportunity for that particular client.
Also Read: What to Consider Before Creating a Perfect Newsletter for Your Magento Store
Data Collection:
Detailed information about your targeted customers is essential to fine tune your marketing campaigns and strategy. And with Magento automation tools, you can now easily collect and analyze things in a simple manner. Your magneto store can be easily synched with data gathered from such tools and essential steps can be taken to improve the areas that are not performing well.
Social Media Management:
Even the most successful online Magento store needs a social presence on all the major social media platforms like Facebook, Twitter, Instagram and etc. But successfully managing them can be a challenging task, automating the time, and analytics attached to the store’s profile can help to take the guesswork out of the equation. You can easily integrate the interfaces and manage your social media.
Ad Retargeting:
Advertising campaigns help a lot to remain successful and this requires adjustments and revision on a regular basis. Magento automation tools help to leverage the power of cookies to keep the services and products on the visitor’s mind for a longer period of time even after they have left the site. Organizations can personalize the ads based on the customer behavior and past purchases. This helps to re-engage the customers by automating the retargeting process and gathering data so that you know how your plans are working.
Things to Assess Before Preparing Your Ecommerce Store for The Holiday Season
This year’s holiday season promises to offer you a lot of peak and post purchase opportunities more than ever before. Preparing your ecommerce websites beforehand and arming yourself with new data and insights on how operations and customer experiences can impact will help you increase the return volumes.
Many ecommerce businesses realize 60% to 70% profits in their last quarters. But during the holiday season this may rise 10% to 15% times higher than average. For multichannel businesses, their peaks start months earlier and so it is important to analyze your ecommerce operations and develop an improvement plan by using a multi-faceted approach. It is very important to assess a few things of your ecommerce business so that you can improve the process and handle the supply throughout the ecommerce fulfillment center.
Also Read: Understanding The Importance of Search in Ecommerce Business
Assess your supply chain:
To completely understand your customer service and fulfillment costs, you have to assess your supply chain and its efficiency. Your supply chain strategies should be used as your guide irrespective of the size of the market that you serve.
Analyze your shipping costs:
This is one of the most important things that you should analyze before your peak season starts. Check whether your shipping costs are in line with your budget. Did your carriers meet your business objectives? Analyze the costs Vs, shipping revenue in order to focus on the major expense.
Consider hiring to meet the extra sales:
During peak seasons, your ecommerce website will see higher sales and to meet the deliveries and order management, you need to hire some extra resources so that you don’t face any hassles during that time. For this, you can get in touch with temporary agencies who can offer you with part time resources to meet your increased sales.
Review the key metrics:
Consider reviewing the internal metrics that can give you an accurate picture of your ecommerce operations. If you are unable to carry the analysis yourself, then hiring a reliable ecommerce development company in India can help. Check these metrics and what they reveal.
- Initial customer order filling rates
- Customer service complaints
- Low inventory or excess stock
Develop an improvement plan:
Once you have gathered information about your customers and you are armed with metrics, possible options and flowcharts, you can now consider some improvement plans. Some recommendation may need capital budgeting and investment and may help to get into implementing a new strategy.
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