Ecommerce marketing experts often say that selling products through your ecommerce platform is not the most difficult task. But what is really difficult is to adopt the right selling approach that can increase your sales and bring in more profits. Marketing your own ecommerce business takes a lot of determination and ecommerce marketing also includes lots of testing, optimizing the pages for the right conversions, tweaking the ad campaigns and then putting the right budget into the right tactics while maintaining a strong return on the investment.

But with increased consumer expectations, there are new challenges that include online shoppers abandoning their carts by 68% of the time. The reason behind this is inconvenient policies, difficult check out process and etc.

Here are Some Top Ecommerce Development Strategies that can Keep You Growing:

Create an E-Site that is Simple and Easy to Navigate:

When your potential customers visit your website, always remember that they want to find something that they really need. If your website is not designed properly, then they will take time to search the product and this will increase the bounce rate and your audience might pass on to your competitors’ website. So, if you have plans to grow your ecommerce store, then hire a professional ecommerce development company in India and ask them to strike the right balance between visuals and text so that your buyers get a detailed information about the product easily.

Sending Personalized Emails to Shoppers will Surely Help

For shoppers who add products to their carts and them abandon it, personalized emails are the right option to get them back and make the purchase. Your emails should be highly personalized depending on their shopping behavior and should create a strong impression that your ecommerce company cares for them. Sending newsletters and recommendations based on their buying preferences and past purchases are highly effective.

Go Mobile:

Another most important strategy that should be on your list is that your ecommerce store should be mobile friendly. Since not many people have time to use their laptops always, it is important to target them as they use their phones. It is important that you have your website optimized for the mobile phone and ensure that buttons like BUY NOW and ADD TO CART are represented in pleasant colors and are highlighted.

Also Read: Here is Why Your Ecommerce Store Should Consider Upgrading to Magento 2 Development

Consider Social Media Marketing: 

Today, most people all over the globe spend at least some time on Facebook, Instagram and Twitter and so your ecommerce brand should plan a proper strategy targeting social media marketing. It is by leveraging the power of social media that you can easily increase your followers and also engage with the customers while managing the brand reputation. Creating social media posts and updates also help to increase the organic traffic to the site.