Landing pages are the asset to the website that adds to conversion greatly, created with a single focus of getting more and more leads if crafted the right way.
Landing pages are the most important of all pages that help a brand i.e. a developed website grow with potential leads that easily convert into clients.
The effectivity of landing pages can easily be understood with the fact that every company wish to have a separate landing page. These companies are ready to spend any amount to get landing page ready with proper CTA so that users can react on them.
Landing pages are known for the unique CTAs that entice users towards services. In such pages, the placement and the content of CTAs i.e. call to action matter the most as it needs to fetch the customers to the services.
Landing page generally ask for visitors’ contact information in exchange of something valuable, or an offer that they could not resist. Therefore, when designing such pages, it is important to think what you could offer to the users so that they could agree to provide their contact information over the internet.
This is where the concept of landing pages comes in. A targeted well-crafted landing page having a sound copy will get everyone to stay on the page and this may further get a lead as well.
Why Landing Pages Important for Marketing Practices?
A landing page allows website owners to direct readers to a specific direction and encourage them to take certain actions. For example – you get a lead from a campaign, where next would you like to direct this potential lead towards?
Would you like to send them to home page where there are so many distractions or would you send them to your landing page that has been designed with a single focus in mind? Once you have a potential lead, it is good to send them on a landing page to get them converted.
Landing Pages Best Practices
Create A Clear Concise Headline
The headline is the very first thing that your readers would focus on after landing on a page. Keep it simple, concise, and easy to understand so that they (users) could understand the purpose of it. You need to craft a benefit-focused headline to get most out of it.
Draft A Compelling Copy
Compelling copy talks directly to the visitors and address them as “you” and “your”. This engages them over the page and could further influence to take an action. Let your visitors know clearly what they will get. Create a copy that has brand tonality while clearly explaining the benefits for the users. Your copy must entice users to take an action.
Place the Lead Form Above the Fold
Things should always remain effortless for the users as soon as they reach to your landing page be it finding the lead form. Above the fold means that visitors don’t have to scroll down to the end of the page in order to find the form. Place it somewhere on the top so that users could easily find it.
Create A Responsive Page
You should give your users every possible opportunity to convert even if they are visiting your website through mobile devices. Accommodating the requirements of users is important as most of the searches are made through mobiles. Not accommodating their needs can cause you a fortune.
Final Takeaway
Landing pages are the most important of all pages that must act as a brand identity. The page needs to be developed with a single focus in mind. It must have all the prerequisites to engage visitors and get a lead for the brand. Contact us today for the smooth and effective landing page.
IDS Logic Pvt Ltd 